Why you need Taster Articles
Taster Articles are a new strategy that I have developed for clients who sell content online.
The entire purpose of a “Taster Article”, is to bring potential new members to your website and using a mix of links, call to actions, and technology (e.g. sign up forms) convince them to eventually pay for your service.
Taster Articles sit at the very top of the sales funnel and this, depending on the individual, may be an extremely tall sales funnel indeed. So, it pays to be patient and very, very consistent!
Here's how it's done
Taster Articles are short, think 150 word, articles that are hidden on your blog.
They are hidden for two reasons:
- You do not want to clutter up / water down your paid content.
- Paying members, browsing the blog, will see all of this free content and question why they're paying for it.
Therefore, Taster Articles can only be found on Social Media Platforms when shared by yourself.
When to do a Taster Article
Often, I see clients write short posts on their Facebook pages that lead to other peoples websites. This is okay for the other persons website, but not so good for yours. With just a little more work, your post could have easily been a Taster Article on your own blog.
Instead of sharing a link on Facebook or Twitter etc., to the other persons website, you share a link to your own Taster Article (on your website) and it is that, which contains the link to the other persons website.
Anatomy of a Taster Article
As previously stated, a Taster Article is about 150 words only. Think 15 – 30 mins of effort MAXIMUM.
- You want a good, relevant title
- A short lead paragraph or a long lead sentence – In a heading format (typically H2)
- An introduction. This is simply the text that you would've put on Facebook.
- The link to the other persons website.
- And, very importantly, your own comments to wrap up.
- Then a list of 3 articles on your on website that you think are “applicable”.
- Finally, a request to join your website with a link to the join page.
Also, you will need an image. Often you can simply use theirs.
Is it fair?
You don't need to question whether or not this is fair to the other person.
This is actually better for your business and better for theirs too. Any link from your website to theirs is seen by Google as a “recommendation”, which will naturally improve their SEO. Facebook, on the other hand, does not pass on this recommendation.
To finish up, here is an example of a taster article that I made entirely from a clients own Facebook post.
Master Web Developer