5 Social Media Marketing Tactics to Ensure Business Success in 2018
Let’s take a quick look at the five social media marketing tactics that all but guarantee results for your business in 2018.
Social media can be an excellent way for businesses to drive conversions, increase sales and attract new customers. Marketing your business on social media can create an enormous amount of online exposure for your brand; allowing you to showcase your products and services. Although, over the years, the tactics that ensure business success have changed. Let’s take a quick look at the five social media marketing tactics that all but guarantee results for your business in 2018.
If you already use social media, you would know that in recent years, videos have become the key to social engagement from potential customers. “According to the latest statistics, 80% of the total global internet traffic will soon be attributed by videos this coming 2020.” (1) Hence, in 2018, more and more businesses will market their brand on social media by sharing video content that will effectively engage viewers to successfully grow customer numbers, increase brand awareness and drive conversions to business websites. As a marketer, once you are able to generate effectual and occupying video content, you will be able to maintain elevated social engagement that no other type of posts can match.
Use Brand Hashtags
This tactic may seem the obvious choice, but hashtags are indeed a vital part of successful social media marketing as they help businesses to increase social media engagement, attract new customers and grow their online presence. Hashtags help simplify the filtering and discovery of related content. “Users searching a hashtag you’ve used can come across your account and engage; becoming new followers and potential customers.”(2) Although, it is important to remember, that when using hashtags, they must directly relate to your brand and correspond well with the platform and audience before you put it in your content. This will ensure that all components in your feed work in harmony to attract new customers and, over time, amplify your brand’s presence on social media.
An excellent tactic to ensure business success in 2018 from social media marketing is to conduct social media polls. Social media polls are a simple, yet effective, way to boost engagement and gain insights into your customers’ needs, interests, and opinions. The best part is that polls can be utilised by all types of businesses as they are especially easy to set up and can work effectively with very few participants. By embracing social media polls as a mean to engage with your audience, your business will be able to better understand your customers and develop your product strategy, branding and messaging to better attract customers.
Perfect Your Content Strategy
Throughout 2018, marketers with ‘data-driven strategies’ are all but guaranteed results. Businesses who use the data they have collected over the years, across different social media projects, to perfect their content strategy, will be able to produce social media campaigns with increased precision in targeting; resulting in a tremendously more successful campaign. Hence, to ensure social media success for your business in 2018, don’t hesitate to use social media business analytics tools as they will help you figure out what is or isn’t working when marketing your business. Once you have obtained this data, over time, you can redesign and perfect your content strategy to strengthen your brand’s content to effectively generate more sales and conversions, to increase viewer engagement and ultimately, to resonate stronger with your customers. “Remember, the better your content strategy, the better your brand will perform on social media.”(3)
If you have recently logged into social media, you would have noticed that all the major social media platforms, such as Twitter and Facebook, have been slowly adding live streaming features. Live-streaming is a key trend of the moment, with an increasing number of brands looking to streaming to help boost reach and engagement. It is expected that by 2021, the video streaming market will reach $70.5 billion. This is due to the fact that live video content is increasingly more appealing to brand audiences. 80% of audiences would rather watch a live video from a brand than read a blog and 82% prefer live video from a brand to social posts. So, when looking to boost your business’s reach and engagement in 2018, instead of writing the usual blog or sharing banal social posts, opt to, instead, live stream events like Q&As, “how-tos” and the making/launching of a product.
When implemented correctly, using social media as a marketing tool can be one of the most successful strategies for increased brand exposure; no matter what you sell and who you sell it to. Whilst every business has its own individual objectives, the tactics listed in this article will certainly help to grow your business’s social media presence, increase sale and conversions, and boost social engagement from potential customers to ultimately, ensure success throughout 2018.
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Junior Marketing Assistant