HHC banner text.png

Why being meticulous in your branding is not optional.

Past Projects  •  Monday 1st May 2023

Creating a successful brand in the modern world requires more than just a great product or service.

Caring about the little details tells potential customers that your business is committed to delivering the best possible experience.

It means going beyond the basics and looking for ways to add value, creativity and uniqueness to the work. This often involves taking the time to think creatively and find innovative solutions to problems that others may overlook.

In this article, we're discussing how caring about the little details is one way your business can stand out and leave a lasting impression in today's competitive business environment. 

Fig 1

Logo and emblems for HHC.

HHC web logo.png

HHC web emblems.png

Women's business coaching is a new and rapidly evolving field that presents numerous opportunities for coaches to differentiate themselves by caring about the little details, such as personalised coaching, effective communication, branding, program design and follow-up, to create a unique and valuable coaching experience for clients.

The most successful business coaches know that caring about the little details is essential to building trust and credibility and ultimately, to helping clients achieve their goals.

Website design also offers many opportunities to improve the user experience and improve success through attention to small details, however many of these might not be so obvious to the average person.

Fig 2

Concept design work for mobile

HHC web design 1.png

HHC web design 2.png

One area of website design commonly overlooked is the use of white space. Used strategically, white space helps to create a sense of balance and organisation, making a website more visually appealing while also easier to navigate.

For me, white space is an area that is crucial to my entire design process. Proper spacing creates a visual rhythm that allows the user to navigate and comprehend the content easily. It also helps to break up large blocks of text, making them more readable, scannable and digestible. The end result is a website that is considerably more engaging.

While exploring the following design, pay special attention to the spacing. Notice how much care has been spent on this little detail.

Fig 3

Video showreel for HHC.

For this design, I was provided with the logo and colour scheme as a starting point. From those two elements, I created a cohesive design that incorporates various elements such as typography, imagery and layout, effectively bringing the brand to life.

Good photography is essential in effectively communicating the quality and value of your brand and when used in website design, greatly enhances the chances of capturing the users attention with a strong visual identity.

When removing backgrounds from photos, AI is my go-to tool as the results are considerably more precise. As an example of the level of detail that can be achieved, this design has been presented in 4K resolution, allowing the individual strands of hair to be seen.

Little details like these can have a significant impact on the overall quality of the finished work, resulting in a polished and professional appearance that is sure to impress your intended audience.

HHC desktop design compressed.jpg

hhc emblem.png

When it comes to business coaching, failing to pay attention to small but critical details can lead to lower client satisfaction and a weakened reputation.

While they may not be as apparent, the little details in website design can also have a significant impact on your business. At Incredible Co, we prioritise attention to detail to create websites that not only look visually appealing but also function seamlessly to effectively communicate your business's products, services and brand identity.


Philip Bretherton
Founder of Incredible Co



Videography — Ron Lach @ pexels.com
Music — "Downtown Walk" by < e s c p > @ soundcloud.com
Photography — Various Artists @ freepik.com