Boring search engine marketing

Podcasts  •  Mon 3 Jul 2017

Here's episode 4 of Incredible Adventures in Marketing. In this one, Liam and I discuss Search Engine Marketing, oh, and how to not be boring!

In this podcast, we planned to talk about the difference between SEO and SEM, but quickly shifted gear to other marketing topics, personal stories and how Google and Facebook basically own us now. It's a fun podcast and I hope you enjoy it. 

Lately, I've been dabbling with Google Adwords and trying to figure out why some keywords and phrases cost more than others. In this podcast, I mention how low competitor keywords and phrases are typically less expensive than high competitor keywords and phrases. However, it seems that there's more to it than just that.

I'll be writing a more in-depth article on the subject soon so keep an eye out.

In this podcast:-

• SEO and how you can do it
• SEM and how you can do that too!
• How all roads lead to email marketing 
• Why many professional marketers are falling by the wayside
• How being boring will kill your marketing strategy dead
• And why Google is buying up ocean barges!

Enjoy and don't forget to subscribe.

And, by all means, feel free to shoot me an email with any questions or suggestions for podcast episodes.

Cover photo by Josh Calabrese on Unsplash.