A beginners guide to podcast advertising

Podcasts  •  Mon 4 Dec 2017

Here's the 1st season finale of Incredible Adventures in Marketing. In this one, Liam does most of the talking.

Liam is a close friend of mine, founder of Cartel Media, co-founder of Auscast Network, and co-host of The BadCast so you could say he's got his hands full. Liam also spent years working in radio as a DJ. Yet, despite that, the day after we finished recording this episode, Liam calls me up genuinely worried that he'd prattled on too much!

Originally, we had intended to record at least 6 episodes of Incredible Adventures in Marketing, but towards the end of 2017, all of our schedules (mine, Liam's, and Andy's) went crazy so this ended up being the last episode for the year. 

In this episode, Liam talks about his true passion which is podcasting. 

Also in this episode:

• The difference between radio and podcasts
• How to get started with podcasting
• And how to get your ad on someone else's podcast

Despite the fact that Liam does prattle on a bit in this episode, it is filled with expert knowledge and genuine insights. This makes it well worth the listen in my book. So enjoy and don't forget to hit that subscribe button for more episodes coming soon.

As always, if you have any questions regarding this or any of my other episodes, please feel free to reach out.

Cover photo by Alex Blăjan on Unsplash

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