Is your website hurting your business?

Sales  •  Thu 30 Mar 2017

If you get most of your leads from referrals, ultimately, there will come a time when those referrals dry up. What do you do?

This is the make it or break it stage of your business. Either your funds will eventually dry up or you'll learn what you should have learned when you first started out: How to market your business like a pro.

To begin with, you'll likely research, explore and invest in all kinds of online advertising, Google Ads, Facebook Ads, Gumtree, True Local, maybe even Outbrain?

Or perhaps you'll waste thousands of dollars on SEO and/or SEM?

But, you've never had to rely on your website before, and now that you do, it's obvious that it is underperforming. No matter how much you spend on marketing, you never seem to get any leads. Why is no-one enquiring? 

Eventually, you'll learn a valuable and costly lesson: Your website is hurting your business.

I like to refer to my website as The Glove and the audience I send to it as The Ball. No matter how many balls you toss, there needs to be a glove that can catch them. To do this, the glove (your website) must first catch your visitor's eye. A fast website with a killer design and targetted hero message is what you're after at this stage. Then, your website must engage your visitor's attention. Poor photography, text, and website usability are all examples of how you can disengage your visitor's attention. Finally, you need to convert your visitor into a lead or enquiry and typically you do this with a great call to action and a user-friendly contact form.

If your website is performing well, on average, you'll convert 2 out of every 100 visitors into a lead, but that doesn't mean that the other 98 were a complete waste of time and money. 

Often, you'll need to get in front of your visitor at least 20 times before they feel confident enough to contact you.

But how?

Well, one way is to use a Facebook retargeting pixel: A small piece of code that you can install on your website to log every visitor. Later you can send out new ads to those visitors only. Another technique you can try is email marketing. First, capture your visitor's email address by offering a FREE product or service. Once your visitor hands over their details, start them on an automated email campaign.

If you're using neither of these techniques, your website is hurting your business.

At Incredible Co, I not only build killer looking websites, I also set up Google Analytics so that you can record and analyse your website traffic. I install Facebook retargeting pixels at no extra cost and I can create engaging email sign up forms that connect seamlessly with MailChimp. These are just a few of the things I do and less experienced developers don't.

I share your passion for business, for leads, for sales. So, if you're looking for results, growth, and leads outside of those sent to you by friends and family, contact me today.

Share this article with the people you think will benefit from it the most.

As always, feel free to contact me if you have any questions regarding the contents of this article.