The thrill of email marketing

Podcasts  •  Mon 29 May 2017

In episode 2 of Incredible Adventures in Marketing, I discuss email marketing and why your business needs to get onto it right now!

Two days after recording this podcast I woke up in the middle of the night in a cold sweat. I was convinced that this second podcast was terrible! What had I done? How could I share this nonsense? I was determined to keep this channel authentic, raw and unscripted, but perhaps I was being too naive? 

Today, as I began listening to the podcast for the first time, I found myself breaking into a cold sweat for the second time. However, after about 5 minutes or so, my nerves began to settle, my temperature returned to normal and I realised that it wasn't half bad...

Sure it's a little raw, a little ad-hoc in places, but there's also a lot of genuine insight and advice to be had. So, if you're keen to learn about email marketing, it is well worth your time.

In this episode, I discuss:

• Creating theoretical audiences in Facebook Ads Manager
• The thrill of my very first email launch
• How to write for your own email campaign
• Strategies you can use to increase your open rate

Enjoy and don't forget to subscribe!

Feel free to contact me with your questions.

Let me know if there's anything you'd like me to discuss in future episodes of Incredible Adventures in Marketing.

Download my FREE ebook: "Please Buy My Thing" for more examples of persuasive email writing.